Assignment 2 - Studio Presentation and Reading (Due 9/21)

The assignments due next week (Sept 21) are as follows:

1) Read chapters 1-3 in Shel Perkins' Talent is Not Enough.

2) Before class, have someone in your studio group (formed at the end of class on the 14th) email us the name of your group, the type (full service or boutique or etc.) and the names of the group members.

3) Prepare a presentation for your group's studio. This should be a studio that you all make up but is reflective of studios of your group's type. Research existing studios and see how they brand themselves, what type of clients they have, what services they offer and so on. Make sure that your studio's profile is in line with those of real studios of the same type.

The presentation should have about 5 slides and cover:

a) branding: reflected in your logo and style of presentation slides

b) approach: how you would explain your studio to potential clients

c) services: what your studio does for clients

d) work/clients: use your own work or pictures from the web to build a believable portfolio

e) culture: how you would explain your studio to potential employees

We will be evaluating the presentations on believability and professionalism. Be prepared for questions--we will be acting as prospective clients. Consider what we covered in class about talking about design to non-designers when formulating your answers.

If you have any questions about the assignment, feel free to email us.